Games People Play: Social Media Dimensions of Online Gaming
Virtually all games involve a competitive or social element, but the advent of Web 2.0 has sharpened our focus on gaming as a social activity. MMORPGs are the most dramatic manifestation of game as social interaction, but the widespread adoption of social media has added another dimension to online gaming. From commercial games on Facebook to support groups where people can offer advice (or spoilers!), social media offer an increasingly inclusive audience for the gaming industry. Roger Harris, Social Media Manager at Capstrat, offers a strategic perspective of the interface of social media and gaming. His session will provide insight into the impact of social media on players, developers and vendors with particular focus on how social media will drive the evolution of online gaming into uncharted realms.
Speakers
- Roger HarrisCapstrat
Roger Harris first played computer games in the early 1980s, on a Sinclair ZX Spectrum. More recently he has been burning the midnight oil as a Night Elf Druid on World of Warcraft. During the day, he leads social media initiatives for Capstrat, a communications firm in Raleigh, North Carolina.