Launching Your Game with a Bang
Attendees will learn how to create effective marketing campaigns to increase market share and sales. During the lecture you will learn how to identify important target consumers, channels to reach them, and developing appropriate communications to increase market share and sales. This lecture will also review web 2.0 marketing techniques leveraging Twitter, LinkedIn, and blogs; these tools are particularly important to developers with a limited marketing budget. Used correctly these techniques can be low cost and high yield, increasing market share while building community around your brand and products.
Speakers
- Tina TyndalFreelancer
Tina Tyndal is a brand strategist with over 10 years of experience in marketing and advertising, diagnosing brand challenges and delivering innovative marketing strategies to drive growth of Fortune 100 technology brands. An avid gamer, Tina can be found playing video games and following the latest industry trends in her spare time. Currently she consults with video game developers to create effective marketing campaigns and she currently serves as the IGDA Women in Games Newsletter Editor.